LinkedIn is the world’s largest professional networking site. It is a great place to start when you’re establishing or enhancing your online presence. And with the recent addition of LinkedIn Pulse – a news reader app – LinkedIn is positioned as an even more valuable resource for business news and information.


If you’re looking to establish or improve your professional presence online, then LinkedIn Pulse is a great place to start. In this blog post, we’ll take a look at what LinkedIn Pulse is and how you can use it to your advantage.

Defining LinkedIn Pulse

So what exactly is LinkedIn Pulse? In short, it’s a way to easily find and read articles from around the web that are relevant to your interests. You can follow specific topics, people, or publications, and Pulse will surface content accordingly. Think of it like a personalized news feed for professionals.


There are two key ways that you can use LinkedIn Pulse to improve your professional presence: by sharing interesting articles that you’ve read, and by writing original pieces yourself.


When it comes to sharing articles, keep in mind that quality trumps quantity. It’s better to share one well-written article than five mediocre ones. Remember that your goal is to add value to the conversation and position yourself as an expert in your field. So take some time to find truly informative and insightful articles before hitting the share button.


And if you really want to make a splash on LinkedIn Pulse, consider writing original content. This could be anything from a blog post related to your industry to an analysis of current trends affecting businesses like yours. Not only will this help you get noticed by others in your field, but it will also give them a chance to see just how knowledgeable and thought-provoking you can be—both excellent selling points when seeking out new opportunities!

Making the Most of LinkedIn Pulse for Business

If you’re a business professional, then you know that LinkedIn is a great platform for networking and building relationships. But did you know that LinkedIn Pulse can also be a valuable tool for promoting your business?


LinkedIn Pulse is a news reader app that allows users to customize their news feed according to their interests. And with its recent acquisition by LinkedIn, it’s become an even more powerful tool for professionals.


So how can you use LinkedIn Pulse to promote your business? Here are some tips:

  • Use keywords wisely. When creating headlines for your articles on LinkedIn Pulse, be sure to include relevant keywords so that your content can be easily found by people searching for topics related to your industry.
  • Share timely and interesting content. Keep your pulse articles up-to-date with the latest industry news and information. Share stories that will spark conversations and get people talking about your business.
  • Make your articles visually appealing. As we all know, first impressions are important. And when it comes to your professional online presence, the way your LinkedIn articles look is a big part of that.

Promoting Your Personal Brand

Choose Relevant Articles. When selecting articles to share on LinkedIn Pulse, look for ones that are relevant to both your interests and your industry. This will show others that you’re keeping up with current trends and topics within your field.


Avoid Sales Pitches. While promoting yourself is important, avoid coming across as too self-promotional. Sharing articles that are nothing but sales pitches for your products or services will turn people off quickly. Instead, focus on providing value by sharing interesting or helpful information from reputable sources.


Be Selective With Your Shares. There’s no need to flood your profile with every article you find. Be selective in what you share. Only post content that you think will be truly beneficial to those who read it.

Using LinkedIn Pulse to Stay Connected and Informed

LinkedIn Pulse is a great way to stay connected with what’s happening in your industry and learn about new developments. But it’s also useful for promoting your own professional brand.


When you publish an article on LinkedIn Pulse, it goes out to all of your connections, giving you instant visibility. Because LinkedIn is such a widely used platform, publishing on Pulse can help you reach a large audience quickly and easily.

The Benefits of LinkedIn Pulse

As we mentioned, LinkedIn is one of the most popular social networking sites for professionals. By creating a LinkedIn Pulse account and regularly publishing content, you can significantly improve your professional presence online. Whether you’re a seasoned professional or just starting out in your career, LinkedIn Pulse can help you build credibility and establish yourself as an expert in your field.


Here are some of the benefits of using LinkedIn Pulse:

  • Helps you build your personal brand

By publishing quality content on LinkedIn Pulse, you can position yourself as an expert in your field and begin to build a strong personal brand. Over time, this will make it easier for people to find and connect with you online. This can lead to new business opportunities.

  • Increase your visibility within LinkedIn

Publishing regular content on LinkedIn Pulse is a great way get more exposure on LinkedIn. Your articles will appear in the news feeds of people who follow you. They may also be shared by other users, which will help increase your reach even further.

  • Boost your SEO

As one of the world’s largest social networking sites, LinkedIn can have a big impact on your search engine optimization (SEO). When you share quality content on LinkedIn Pulse, it will help improve your visibility online and attract more visitors to your website or blog.


If you want to stay ahead of the curve in the business world, then LinkedIn Pulse is a great resource to keep in your toolkit. By staying informed and connected through LinkedIn Pulse, you can position yourself as a thought leader in your industry.

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