If you’re looking for tips on writing great LinkedIn articles, this blog post is for you! We’ll share the best practices for making your pieces stand out and the dos and don’ts of writing engaging content. So whether you’re a seasoned pro or just starting, keep reading because there’s something here for everyone.

Write Interesting And Engaging Headlines

Your headline is the first thing people will see when they come across your article, so it’s essential to make sure that it’s catchy and accurately reflects the content of your piece. A great headline can entice readers to click through and read your article, even if they wouldn’t have otherwise. Never write clickbait headlines that have nothing to do with the actual article.

Some tips for writing attention-grabbing headlines include using numbers or lists, asking questions, or using puns or wordplay. However, you should avoid being too gimmicky or sales-y in your headline—instead, focus on giving an accurate snapshot of what readers can expect from your article.

Break Up Text with Subheadings

As a general rule of thumb, breaking up your text with subheadings is always helpful. This not only makes your article easier to read but also helps to keep things concise and focused. When writing for LinkedIn, there’s no need to go overboard with the subheadings – just a few simple ones will do the trick. 

Not sure how to format your subheadings? Here are a few tips:

  • Keep them short and sweet—3 to 5 words is usually enough
  • Make them relevant to the content under each heading
  • Use keywords sparingly—too many can be off-putting

Get Inspiration from Others' Articles Once in a While

One of the best ways to get started writing great LinkedIn content is to read and learn from other people’s articles. By understanding what works well for others, you can adapt and apply those same techniques to your writing.

Of course, it’s important not to copy someone else’s work verbatim—that would be plagiarism! But taking inspiration from others’ articles, whether it’s their structure, voice, or choice of topics, it’s perfectly fine (and encouraged). Just make sure you’re putting your spin on things so that your readers know they’re getting fresh perspectives from you.

So go ahead and check out some of the other amazing content published on LinkedIn; just remember to give credit where it’s due, and always keep your audience in mind. With a little effort (and maybe a little help from others), you’ll be cranking out killer LinkedIn articles in no time.

Add Visuals to Your Articles

If you want your LinkedIn articles to stand out, adding images, videos, and infographics is necessary. People are more likely to share articles with rich media content, so including these elements can help increase the reach of your pieces. Just be sure not to overdo it—too many visuals can be overwhelming!

That said, there are a few things you need to keep in mind when choosing images for your articles. First of all, they should be relevant to the topic at hand. Don’t just add random photos for the sake of it—choose something that will complement your article and help illustrate your point.

Second, make sure to use high-quality and clear visuals. No one wants to look at blurry or pixelated pictures, so invest in some good-quality ones.

Stay Consistent And Follow A Schedule​

One of the best ways to ensure that your LinkedIn articles are engaging and successful is to stay consistent with your posting schedule. Figure out how often you can reasonably post new content, and then stick to that schedule as much as possible. This will give your readers something to look forward to and help you keep your writing focused and on track.

Of course, life happens, and there will be times when you can’t stick to your schedule 100%. That’s totally okay! Just do your best to get back on track as soon as possible, and don’t beat yourself up over a few missed posts here and there.

Include a CTA (Call-to-Action)

If you want your LinkedIn articles to be read and shared, it’s important to include a CTA. A CTA is a statement or question that encourages readers to take action. It could be as simple as “like this article if you found it helpful” or “share this article with someone who needs some inspiration.” By including a CTA, you’re more likely to get engagement on your articles, which will help boost your visibility on LinkedIn.

Some other things to keep in mind when writing CTAs:

  • Make sure the CTA is relevant to the content of your article.
  • Keep it short and sweet—you don’t want to overwhelm readers with too much text.
  • Be creative! There are endless possibilities for what you can include in a CTA, so have fun with it and experiment until you find what works best for you and your audience

Take Advantage of LinkedIn Pulse

LinkedIn Pulse is a great way to share your original content with the LinkedIn community. When you publish an article on LinkedIn Pulse, it has the potential to be seen by millions of users. Plus, articles that are shared on LinkedIn Pulse often rank higher in search engines, so it’s a great way to get your content seen by more people.

If you’re looking to take advantage of this platform, you should keep a few things in mind. First, make sure that your articles are well-written and engaging. Additionally, images and videos can help capture attention and make your post more visually appealing.

Finally, be sure to promote your article once it’s published. You can share it on other social media platforms or send out an email blast to your subscribers. By taking these steps, you’ll ensure that more people see and read your content!

The Do's and Don'ts to Keep in Mind

Now let's take a look at some specific dos and don'ts of writing LinkedIn articles:

  1. Do focus on creating quality content that is interesting and informative.
  2. Do make sure your articles are well-written and free of errors.
  3. Do consider adding links to related articles or external sources to support your points.
  4. Don’t post duplicate content from other sources; this will only hurt your credibility.
  5. Don’t stuff keywords into your title or article body—this comes across as spammy and will turn readers off
  6. Don’t write fluff just for the sake of word count.
  7. Don’t bore your readers with dull, dry content. Boring content is a major turn-off, so make sure to spice things up!
  8. Don’t let your articles drag on forever. Around 1500-2000 words are enough to explore most topics without becoming repetitive.


So there you have it—some tips to help you write better articles and get more engagement. Do your research, keep your tone engaging, and focus on providing value to your readers. By following these simple guidelines, you’ll be well on your way to becoming a top-notch LinkedIn writer!

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