Your Email Inbox Is Probably Cluttered With Messages You Don't Even Remember Opening, Let Alone Replying To.

So How Do You Write A Follow-Up Email That Actually Converts?

First, ensure your original message was well written and tailored to the recipient. If it wasn’t sent properly or contained too many errors, then no amount of extra effort will help!

Next, consider why the receiver did not respond initially (perhaps they were busy or something else came up). Then try addressing these issues in your follow-up message.

Finally, use an engaging subject line that captures attention and makes them want to open your email right away. If you hit all these points, your chances of getting a response will be significantly higher

A sales follow-up email is a message you send to a customer who has shown interest in your product but hasn’t yet made a purchase.





Hi [Customer Name], I hope you’re well! 

I wanted to reach out and remind you about our product.
We offer a great solution to [problem your product solves] 
and I think you would benefit from using it.
I’m happy to answer any questions you have about our product. 

Feel free to call me at [phone number] or email me at [email address].
I look forward to hearing from you soon!

[Your Name]

Follow-Up Emails 

Inform a customer about a sale or special offer by sending out a follow-up email to them about a sale or special offer. This is an effective way to remind them about the promotion and hopefully get them to take advantage of it. 

Here are some tips for informing customers about a sale or special offer in your follow-up email:

  • Include all the details of the promotion. Make sure you include all the details of the sale or special offer in your follow-up email, such as when it ends, what products are included, and any restrictions. Following these will ensure that customers have all the information they need to take advantage of the promotion.
  • Make sure that you include all the details of the sale or special offer in your follow-up email, such as when it ends, what products are included, and any restrictions to ensure that customers have all the information they need to take advantage of the promotion.
  • Remind customers why they should take advantage of this deal. It can be helpful to remind customers why they should take advantage of this deal—maybe there’s something on sale they want but didn’t have time to buy yet. Letting them know how much money they could save is also a good idea!
  • Include a call-to-action (CTA) in your email telling readers how they can redeem the offer. For example, if the sale is in-store, include the address and hours; or, if the sale is online, include a link to the promotion page.
  • State any exclusions upfront. If any products are excluded from this promotion (for instance, because they’re already discounted), make sure you state that upfront so that customers don’t have surprises when using their coupon code or redemption instructions.



Hi [Customer Name], I hope you’re having a great day! 

I wanted to let you know about our latest sale. 
We’re offering [discount] on all of our products. 
I’m happy to answer any questions you have about our products. 

Feel free to call me at [phone number] or email me at [email address].
I hope you take advantage of our sale!

[Your Name]



Answer a customer's question

When customers reach out to you by email, it’s important to follow up with them as soon as possible. This helps show that you’re interested in their question and want to help them resolve whatever issue they have.


Here are a few tips for how to answer customer questions in your follow-up emails:

  • Thank the customer for reaching out. This is always the first thing you should do when responding to a customer email. It lets them know you received their message and shows that you appreciate their interest in your product or service.
  • Address the question directly. If you can, try to answer the customer’s question right away. Not only will this save time for both of you, but it will also help.
  • Ensure that the issue is resolved quickly. Provide additional information if necessary. Sometimes customers have more questions after receiving a response from you. In these cases, it’s helpful to provide additional information, so they can understand what’s going on and how they can fix the problem themselves if possible.



Hi [Customer Name],

Thanks for reaching out!

I can answer all of your questions about our product.  
I’m happy to answer any questions you have about our product.

Feel free to call me at [phone number] or email.

[Your Name]

Here Are 10 Mistakes People Make When Writing Follow-Up Emails:
  1. Not personalizing the email. It will likely be ignored if you’re not willing to put in the extra effort to make your cold email follow-up seem personalized.
  2. Not being concise and specific enough in your original message. Paint a clear picture for the recipient of what you would like them to do (or why they should care), which can help reduce confusion and increase response rates.
  3. Using a template without adapting it specifically to each prospect. If all you do is copy/paste a template without making any changes, this won’t set you apart from other spam emails that prospects are swamped with daily-it’ll get filtered out or deleted outright.
  4. Sending multiple follow-ups even if there’s no response. There’s nothing wrong with sending one or two polite follow-ups, but anything more than that could come across as nagging—which isn’t going to help convert anyone into doing business with you.
  5. Repeating yourself in different ways in subsequent emails. This can also look like desperation on your part, not exactly an attractive quality!
  6. Making typos or grammatical errors. It’s best to always proofread your messages before hitting send. But especially when trying to close deals via email.
  7. Failing to address objections early. Sometimes, people wait too long to start addressing potential objections their contact may have and by then, it might be too late.
  8. Demanding immediate action between messages. Seekers want someone who wants something right now instead of taking baby steps toward building rapport first.
  9. Being pushy about discounts. Sometimes, people try bargaining too soon after introducing themselves.
  10. Not following up at all. Even if someone doesn’t respond favorably initially, try again later.

Email Follow-Up Statistics

  • Only 44% of salespeople are persistent enough to make more than one follow-up attempt!
  • 64% of workers make silly mistakes in their emails, so it’s important to do a quick grammar check before hitting send!
  • If the recipient is going to reply to an email, there’s a pretty good chance it will happen within 48 hours of the email being sent!
  • 89% of marketers say that email is their primary channel for lead generation.
  • Over 80% of businesses use email marketing to acquire and retain customers.
  • Following up within an hour increases your chances of success by 700%.
  • Only 9 percent of sales emails are opened.
  • Only 7 percent of companies respond within 5 minutes of form submission.
  • 28% of consumers would like to receive promotional emails more than once per week


Email follow-up emails can be a powerful tool to convert leads into customers. By sending follow-up emails, you can keep your company top of mind and increase the chances of converting a lead into a customer.


You must understand your customer’s buying process to create effective email follow-up sequences. Once you know where a customer is in the buying process, you can create a series of emails that will move them closer to making a purchase. It would help if you kept your email follow-up sequences short and to the point.

Follow-up email outgoing

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