Best Practices for Posting on LinkedIn

If you want to make your LinkedIn posts stand out in 2022, then you’ll want to check out these best practices. From what makes a great post to how to engage your audience, we’ve got everything you need to know!

Post Relevant and Engaging Content

It’s crucial to post content that is both relevant and interesting to your LinkedIn audience if you want your posts to be effective. Relevancy is vital when it comes to social media, and LinkedIn is no different. Make sure that the content you’re sharing on this site is something that your connections will find interesting and valuable.

Additionally, engagement is crucial for getting people to interact with your content. Try asking questions or starting conversations in your posts to make people more likely to comment or share them. Well-written and engaging posts are more likely to succeed on LinkedIn, so keep these things in mind when creating your content.

If you are stuck on what to post, seek help from AI writing tools such as It has a LinkedIn feature for generating posts according to keywords you type whenever you have writer’s block! It also gives comment suggestions you can easily choose from when you want to stay active on LinkedIn during a busy schedule.

Post Relevant And Engaging Content​ Shows three users with conversational bubble on top of their heads showing a like, a mockup of LinkedIn and message box that depicts engaging content

Make Your Content Easy To Read

When creating content for LinkedIn, it’s important to ensure that your posts are easy to read. This means using clear, concise language and breaking up your text into smaller paragraphs. Using lists or bullet points can help make your content more scannable.

Use Images and Videos to Enhance Your Posts

Consider using images and videos to add extra visual interest to your LinkedIn posts. Including imagery in your content can help capture attention and make your posts more engaging. Just be sure that the visuals you use are relevant to the topic and add value to your post.

When it comes to videos, LinkedIn users tend to prefer those that are under two minutes in length. So, if you have a longer video you want to share, consider editing it down or splitting it into multiple parts. If done correctly, using images and videos in your LinkedIn posts can be a great way to boost engagement and get people talking about your content!

Use Images and Videos to Enhance Your PostsUse Images and Videos to Enhance Your Posts

Create fun and engaging calls to action (CTA)

Asking your readers to leave a comment or share their own experiences is a great way to get engagement on your LinkedIn posts. But, you can also ask them to do more than that! Try adding a call-to-action (CTA) to every post. This could be something like asking people to sign up for your newsletter, check out your website, or even just follow you on social media. By including a CTA, you’re giving readers a specific and easy way to support your business.

Don’t forget, calls to action don’t have to be boring! Get creative and think of CTAs that are fun and engaging. This will help ensure that people take the time to click through and take action. For example, instead of just asking people to read another blog post, why not ask them, “Which blog post would you rather read: 5 Ways To Improve Your Sleep Or 10 Reasons Why You Should Drink Coffee?” Now that’s an attractive CTA!

So if you want to engage more with your audience in 2022, start by adding some strong CTAs to your LinkedIn posts.

Create fun and engaging calls to action (CTA) Being consistent

Be Consistent

When it comes to social media, consistency is key. This applies to both the frequency of your posts as well as the quality of your content. Regularly posting interesting and engaging content will keep your followers engaged and coming back for more.

One way to ensure consistency is to create a social media calendar. This can help you plan what kind of content you want to post ahead of time and ensure you’re regularly sharing fresh and original content. There are numerous ways to create a social media calendar; find one that works best for you and stick with it!

Another important aspect of being consistent on social media is using hashtags effectively. Hashtags are a great way to reach new audiences and connect with like-minded people. Use relevant hashtags in your posts, and check out trending hashtags frequently so that you can join in on conversations that are happening in real-time.

“How often should I post on LinkedIn?”

The answer to this question varies depending on your goals and objectives. If you’re simply looking to stay active on LinkedIn, 1-2 times per week is probably sufficient. However, if you’re trying to build a following or generate leads, then you’ll need to be more active. Posting at least once a day, and no more than 5x per day is generally recommended. The key is to find a balance that works for you and your audience.

Keep in mind that quality is more important than quantity when it comes to LinkedIn posts. It’s better to post one well-written and engaging post than ten generic ones. So take the time to craft quality content that will resonate with your target audience.

How often should I post on LinkedIn?

Increase Your Post’s Visibility With Hashtags

Hashtags are a great way to increase the visibility of your LinkedIn posts. By using relevant hashtags, you can make sure that your content is seen by people interested in what you have to say. Also, hashtags can help you connect with other professionals in your industry.

When selecting hashtags for your LinkedIn posts, choosing ones relevant to your topic and audience is essential. You’ll also want to avoid overusing hashtags, which can be off-putting to readers. Stick with one or two tags per post, and make sure they’re placed strategically within the text of your update.

Increase Your Post's Visibility With Hashtags

Engage with Your Audience

When creating content for LinkedIn, keep your audience and customers in mind. Engaging with them and replying to comments is vital to develop a strong relationship. Be sure that your tone is consistent throughout all interactions on this social networking site.

If you have someone managing your LinkedIn account, their voice must be uniform with the rest of your company’s branding across all channels. By following these tips, you’ll be well on your way to success!


By following these best practices for posting on LinkedIn, you can be sure that your content will stand out from the rest. With engaging and well-written posts, you’ll be able to capture attention and become a top contributor on this social networking site!

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Best Practices for Posting on LinkedIn Woman sitting on a sofa looking at her laptop writing engaging content.

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